What Is Email Marketing And Why Its Important

Email marketing is one of the most important strategy which internet marketers use to increase their conversions and profits. The main concept behind it is to build authorship, authority in particular niche and finally for brand awareness. Actually this service is also very famous among bloggers to increase their feed subscribers so as to increase their page-views and to build better community around their blog.

Its methods of using email services to send messages to group of peoples ( who can be your potential customers or readers ). According to an estimate more than U.S $1.5 billion was spend by U.S based companies and firms on email marketing, and this cost is going to be $2.468 billion till 2016.

Misconceptions : Usually every new marketer or bloggers fears using this methods for generating leads. Many of them thinks that anyone who receives emails from any unknown brand or person, will immediately consider it as spam. So according to them its is of almost no use.

But if you want to build brand awareness, and want to reach peoples who could be your potential customers, you have to adopt this 21st century marketing strategy.

What?s My Personal View : I love this marketing strategy. This is the best way to reach to reach those peoples who is interested in your niche and finally in your content. For me personally I have also 600 subscribers ( though its not offered to every one ), but I am making decent $ with them. And those peoples have also become my loyal regular readers.

So I can say email marketing can help both in making affiliate income, and SEO ( That?s my personal view : What?s yours ).

Advantage & Disadvantage

On so finally we have landed to the conclusion that email marketing is the must to adopt marketing strategy for 2012. ut as you all know, every thing have some advantages and some disadvantages. So below I am going to discuss them all.

Advantage Of Using Email Marketing

Its Cost Effective : Big brands spend billions on live advertisements, TV ads and online adverts. But if you don?t have such big buck in your pocket, then you can use Opt-in email advertising. Its really very cost effective and you even get a monthly package.

You also have options to use opt-in email marketing plugins built for wordpress. They will not cost you more than 10s of dollars and you are ready to go.

Easy To Use : If you like to move with services like mail chimp, constant-contact etc, they will provide you with full guide and tutorials on how to use their service for maximum profit. And if you move with plugins, then you get full detailed documentations, and support forum to ask questions.

Speed : They as as fast as your mind. Here you click send, and their your customer, reader receives it. Its that simple.

Branding & Personalization : Their are hundreds of templates designed specially for email marketing. You can use them. But if you are going with Mail chimp, AWeber etc or using any plugin, then you get access to lots of inbuilt templates.

So What You Get In Brief :

• You get options to add your own company logo
• Time stamp
• Add your signature
• Add company address
• options to add social networking connections
• Your own design for particular niche based business
• Add RSS feeds or articles summary
• Provide short reviews, add images or videos
• And lots more.

Tracking : All of these services and plugin allows you to track the open rate, bounce rate, click rate and others. They give you full detailed information about the users or customers activity with your email.

Chance To Go Viral : Their is lots of chances that your mail may go viral. I mean you reader likes it and it sends it to his relatives and friends. Then they all do the same. So you will see lots of direct hits, conversions and money.

Chance To Improve : If you get too low conversions or signup rate, then you know what is you mistake. You still have full month subscription left. Just test out another email newsletter and see how it works for you.

Disadvantages

Considered As Spam : You are sending too many email a week to your readers. If this happens then their 80% chance that they will consider your mails as spam. Then you will lie in the spam box with no profit. Your readers may also consider your mails as spam if you send too many affiliate product reviews, self services without giving them any real information about your niche.

Delivery issues : This is the biggest problem in email marketing campaigns. Many times you may get MySQL error, connection error or many other shits ( if using plugin ). But if you are using any online service, then their is lot more less chance of getting any such errors.

You Want Instant Results : Personally I get hundreds of mails from lots of marketers saying : ? Get instant profit ?; ? get instant results?; ? see real conversions ?; ? best lead generating too on planet?.

What the hell they think of themselves. I think they are real fools. Remember that if you are going to send such emails, then you will be first caught by the spam cheeking methods used by Gmail or others. If you even escape them, then almost no ( human ) will open you mail. WHY ? Since they already have such hundreds in their mail box.

Breaking The Laws : You are going to be banned. Say you haven?t add the postal address in your email and send it to the US residents. This activity is against the laws. Again if you collect the email information without the administrations prior approval, you are gone. So it means its really easy to break the laws.

Future Of Email Marketing

I think future of this marketing technique is quite bright. As I already said U.S $2.46 billion are going to be spend by the end of 2016. So it simply proves, email marketing is going to see the consistent growth year by year. Finally I am leaving the rest on to you.

Please gives suggestions on what you think about email marketing. If you have some special technique, then please share it here.

Source: http://blogvkp.com/what-is-email-marketing/

kenny powers kenny powers carl hagelin triple play virginia tech shooting james neal jackie robinson